Awareness & Support Campaigns
Society’s involvement is imperative to Wataneya’s ultimate goal of improving the quality of alternative childcare in Egypt, which is why a lot of effort is placed in building awareness campaigns that encourage social engagement. Through its campaigns, Wataneya educates the public about the importance of improving the alternative care system to ensure that children are receiving basic rights and amenities that can foster their future success and integration into the wider community.
Some of the issues that Wataneya has tried to raise awareness about include orphan children’s’ needs, how to show compassion, the importance of the caregiver profession, and social responsibility and volunteer work.
Launched in 2012 in partnership with seven student groups from different universities, E3rafny was one of Wataneya’s first campaigns dedicated to correcting common misconceptions about orphans. The focus was to raise awareness about the social and psychological needs of children growing up outside of parental care, and present the notable success stories of individuals who spent time in the foster system, such as Nelson Mandela, Steve Jobs, and Abdel Halim Hafez.
El Osool Bet2ool
The campaign relies on public engagement through social media to raise awareness about the fair and equitable treatment of children and youth growing up outside of parental care. The idea was for people to use the campaign’s hashtag (#الأصول_بتقول) to share messages through their pages about being compassionate and accommodating the psychological needs of orphans to help with their social integration.
An anti-discrimination campaign that advocated the unbiased treatment of orphans and promoted a culture of acceptance, where they can be judged based on their merits and accomplishments rather than their social background.
An Al Awan
The campaign shed light on various issues that affect the quality of alternative care in Egypt, such as implementing the national standards for care and training staff members at institutional homes, as well as showing caregivers due appreciation for the duties they perform.
Wataneya produced a short film to raise awareness about the vital and indispensable job that caregivers and surrogate mothers take on, highlighting their struggles and breakthroughs as they attempt to provide children in their care (sometimes up to five or six at a time) with the support and encouragement they need to lead healthy and successful lives.
‘Ashan Nekabarhom Sah
The target audience for this awareness campaign were people who already work with vulnerable children. Whether volunteers, sponsors, or individuals with professional experience, the campaign provided recommendations and advice on how to navigate the various stages of child development.
Kol Man Rabani Heya Omi
A short documentary film produced by Wataneya on Mother’s Day to raise awareness and appreciation for alternative caregivers, highlighting their substantial efforts to create a safe and nurturing environment for children in their charge.
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